Contact Us
Wholesale distributionC-stores · Gas stations · Independent retail

Black Lion Connects Products With Opportunity.

Brands need shelves. Retailers need products. Black Lion connects the two, across convenience stores, gas stations and independent retail.

Distributor or sales rep? Partner with us

Scroll

A Network Built for Convenience Retail

Black Lion works with convenience stores, gas stations and independent retailers across The south eastern United States.

700+Retail locations
14States
17Brands represented
Warehouse racking stocked with cardboard cases
From pitch to shelf

Your Route to Market

We're not just a wholesaler. We put your product in front of retail buyers, onto shelves and into customers' hands.

  • Access to c-store and gas station buyers
  • Placement, merchandising and sell-through focus
  • Ordering and delivery to stores handled for you
  • Clear communication from pitch to shelf

What We're Looking For

We're always looking for products that sell in high-traffic, grab-and-go retail.

Snacks & Candy

Beverages & Energy Drinks

Health, Beauty & Personal Care

Wellness & Functional Products

General Merchandise & Accessories

Niche and over the counter products

Delivery truck on the highway

From the warehouse to the register.

From Your Product to Their Shelf

Four steps. One partner the whole way.

01

Submit

Tell us about your product.

02

Review

We check fit, margins and demand for our retail network.

03

Place

We present it to retailers and get it on the shelf.

04

Grow

We track performance and expand to more stores.

Cooler stocked with assorted beverages

Why Retailers Work With Black Lion

  • New products before they're everywhere
  • Products picked for c-store and gas station shoppers
  • One partner for multiple brands
  • Reliable supply and responsive service
“Working with Black Lion Distribution has been a game-changer for our business. They understand what sells, bring us exciting new products that our customers actually want, and make the entire ordering process simple. Their competitive pricing, reliable deliveries, and commitment to helping retailers succeed set them apart from other distributors. Black Lion isn't just another supplier — they're a partner in our growth.”
Jack Diamond

Why Black Lion

We sit between brands and retailers, and we work for both. That's what makes us a route to market, not just a supplier.

Focused

We know convenience and gas station retail.

Connected

Real relationships with store owners and buyers.

Hands-on

We follow your product all the way to the shelf.

About Black Lion

Based in New Port Richey, Florida, Black Lion is a wholesale distribution company connecting consumer product brands with convenience stores, gas stations and other retailers.

Brands Need Shelves. Retailers Need Products.

Black Lion connects the two. Tell us which side you're on.

Distributor or rep? Join our network